DIVA WHO SET THE FASHION TREND-RITU KUMAR
Ritu Kumar is Indian Fashion Designer who attract people by her beautiful and unique collection and sets the fashion trend.
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Ritu Kumar is one of the premier planners in the Indian mold industry credited with boutique brands, for example, ‘Ritu Kumar’ and ‘Ri’ alongside ‘Name Ritu Kumar’ which keeps running under the authority of her child.
She is the beneficiary of the Padma Shri Award in 2013 and as a brand claims to numerous supporters who are enthusiastically intrigued by antiquated expressions and artworks shaped into contemporary form things.
Her item contributions incorporate couture and in addition formal frill. A few worldwide big names have likewise worn and adulated her work.
She has begun a progression of video crusades called Beautiful Hands which accumulates bolster for indigenous experts and their specialties.
Early Life and Achievements
Conceived in Amritsar, Punjab, Ritu Kumar is a local of Delhi. She graduated in 1964 from Lady Irwin College in Delhi and sought after her advanced education from Briarcliff College in New York.
She has extensive experience with craftsmanship history and museology. Her undertaking as an Indian fashioner started about 40 years back in Kolkata (at that point Calcutta) in West Bengal.
From these modest beginnings, she has risen above to owning 35 top of the line stores crosswise over 14 urban areas in the nation. She is one of the pioneers of Indian combination pieces of clothing.
She has in this way been respected with numerous renowned honors and awards.
- Padma Shri award
- Achievement Award in 2012 at L’oreal Paris Femina Women’s Awards
- The Indira Gandhi Priyadarshini award for her role in the development of the fashion industry.
She is additionally one of the establishing individuals from the All India Artisans and Craft Workers Welfare Association (AIACA) alongside four other prestigious Indian design brands.
She has been credited with the introducing the ’boutique culture’ in India.
In spite of the fact that Ritu Kumar is relatively synonymous with Indian conventional materials and design, her own adventure in form has developed throughout the years to meet the desires for various ages from over the globe.
Her contemporary turn on customary plans have been astutely joined into outlines that are crisp and reexamined with each season. The styling and surfaces of her troupes is innovative and engaging the style remainders of shoppers from over the globe.
Her commitment towards making Indian ethnic mold known and devoured by global demographic is important.
Under the ‘Ritu Kumar’ flag, she has outlined and sold Indian ethnic wear, including a choice of adaptable pieces of clothing and in addition marriage outfits, for example, suits, sarees, lehengas, kurtis and embellishments.
The ‘Name Ritu Kumar’ Banner be that as it may, is an accumulation of Western outlines highlighting customary Indian embellishments.
To run with the outfits are a few modish extras, for example, sling packs which again noticeably advance Indian types of material specialties slashed onto leather.
Advancements are a major piece of Ritu Kumar’s form lingo.
Regardless of whether it is displaying conventional material works of art recently on customary pieces of clothing or conventional fine arts on Western garments,Ritu Kumar has persistently revived her line from multiple points of view, while keeping the social flavor and legacy of India alive.
Another case of such development is the brand’s adornments and the simplicity of their amalgamation into Indian and in addition Western looks.
Portraying the historical backdrop of materials in India, Ritu Kumar distributed the book Costumes and Textiles of Royal India in 1999.
“Chevalier des expressions et des letters” (knight of the request of expressions and letters) is a lofty honor that has been offered on Ritu Kumar by the French Government for her recovery of customary artworks.
Her image ‘Ritu Kumar’ has been currently exchanging India and additionally Europe since 1970. By drawing in experts from a town close Kolkata, she has been credited with the revival of Zardozi which was a thriving craftmanship.
To add to her accomplishments the French government has presented the esteemed honor of “chevalier des expressions et des lettres (knight of the request of expressions and letters) on veteran creator and evangelist Ritu Kumar.
The honor is acknowledgment of her commitment to Indian material artworks, and customary systems. Before, this honor has been given upon Shahrukh Khan, M Balamurali Krishna, Merryl Streep, Daneille Steele, Leonardo Dicapio, and Anjalie Ela Menon among others.
Ritu Kumar, has additionally been granted the Padma Shri Award 2013, the nation’s fourth most noteworthy regular citizen grant for her remarkable and recognized administration in the field of design, material and craftsmanship.
Today, with 35 stores over the world, Ritu Kumar’s outlines have gone ahead to wind up the meaning of Fashion and is additionally worn by a large number of the Bollywood and International VIPs like Vidya Balan, Aishwarya Rai, Priyanka Chopra, Lara Dutta, Dia Mirza alongside Mischa Barton, Anoushka Shankar and Anna Ivanovic also.
Furthermore, since more than two decades, Ritu Kumar’s name has additionally got appended to the Femina Miss India for outlining garments for their candidates who partake in global excellence shows, for example, Miss Universe, Miss World and Miss Asia Pacific World.
In any case, more than all that, her plans have likewise been disparaged by style images, for example, Late Princess Diana and Jemima Khan.
Ritu Kumar is the mother of Ashvin Kumar, the most youthful Indian essayist/chief to be designated for an Academy Award and Amrish Kumar, who is the organizer of their Label.
Ultimately, when she isn’t working, she wants to go on a family relaxes or simply have profound discussions with her children over craftsmanship and books.
Aggregate and supreme conviction towards her center conviction – her affection for material and specialty. She never showed signs of change course and was once in a while a slave to patterns .
She was the pioneer in making individuals’ acknowledgment towards conventional readymade pieces of clothing, she was the first to help and spread the material and specialty divisions in India, She was the first to make a design mark with sorted out retail and promoting (with a back-end to match) .
Today, maybe one of the principal brands to get subsidized” – JJ Valaya
Success of Ritu Kumar #bollywood stars.
She calls herself the ‘shoeless specialist’ of Indian textures and material expressions. Take after Ritu Kumar’s story and you would know why that title befits her unequivocally.
Beginning with four square printers in an unremarkable town close Calcutta, she has been driving her group of unwavering craftsmans in her particular mission to rediscover, reestablish and save India’s rich specialty legacy.
Indeed, it was on account of this fire starter that the matter of form and style took off here in this nation, helping individuals comprehend and value the part of a material architect.
An interest that was aroused when she was 20, today, her mark ventures everywhere throughout the world, and is synonymous with mark India, no less.
Ritu draws motivation from everything Indian, except has one eye prepared immovably on the worldwide skyline. Getting from a well established time yet forming it to suit the cutting edge, general sensibility, each Ritu Kumar creation is a microcosm of history in itself.
“To make huge and wonderful things, we should return to the little chikankari specialist or the zardozi ace and make something exceptional. Nobody can debate the way that hand-spun and hand-woven spell selectiveness much more than most brands of the world. Indians are honored by the way that [our textures, materials and crafts] work with our atmosphere and ways of life even today. However, we were prepared to toss the majority of this out of the window without considering that we would likewise eradicate history and culture” – Ritu Kumar.